Selling a boat is different from selling almost anything else.
It’s not just an asset. It’s a system of systems. It’s time, care, upgrades, hard lessons, and good memories tied together with wire runs, logbooks, and receipts you never thought you’d keep—but did.
WalkTheDock was built for sellers who understand that difference.
This isn’t a broker replacement. It’s not a classified free-for-all. And it’s definitely not about racing to the lowest price. WalkTheDock exists to help you present your boat clearly, honestly, and confidently to buyers who actually understand what they’re looking at.
Most boat marketplaces fall into one of two camps:
Broker-driven platforms
Powerful, but expensive and often opaque for sellers.
Open classifieds
Free or cheap, but noisy, low-trust, and full of tire-kickers.
WalkTheDock sits in the middle.
We focus on clarity, transparency, and credibility—so serious buyers can find serious sellers, and conversations start informed instead of confused.
If you’re selling your boat yourself (FSBO), WalkTheDock gives you the structure and visibility you need—without taking control away from you.
When you list on WalkTheDock:
You control the price
You control the conversations
You control who you respond to and when
You decide how much visibility you want
There are no commissions.
No forced upgrades.
No pressure to hand your sale to someone else.
You can list for free and stay free as long as you want.
Most serious buyers aren’t just scanning prices. They’re looking for answers to questions like:
How was this boat maintained?
What’s been upgraded—and what hasn’t?
How honest is the seller?
Does this listing feel real?
WalkTheDock is designed to help you answer those questions before the first email or showing. That saves time for everyone—and leads to better conversations with better buyers.
WalkTheDock offers three listing levels. All three get your boat seen. The difference is how much of the story you want to tell and how visible you want to be.
This is the easiest way to get started.
A free listing includes:
Boat make, model, year, and location
Asking price
A clear description
Photos
Privacy-protected buyer contact
It’s ideal if you’re:
Testing the market
Exploring pricing
Not in a rush
Curious about buyer interest
There’s no downside. You can upgrade later—or not at all.
Think of it as putting your boat on the dock and seeing who walks by.
Most boats sell at this level.
A Plus listing lets you:
Share a longer, more detailed description
Add more photos
Include specs, systems, and maintenance highlights
Answer common buyer questions upfront
Appear higher in search results
This level is for sellers who are:
Actively trying to sell
Tired of repeating themselves
Interested in fewer—but better—buyer inquiries
Buyers trust listings that are thorough. Plus listings tend to attract buyers who have already done their homework.
Some boats deserve more than a quick glance.
A Pro listing is designed for:
High-value boats
Well-documented vessels
Sellers who want maximum exposure
With Pro, you can:
Feature your listing prominently
Add unlimited photos and video walkthroughs
Share surveys, refit summaries, or equipment lists
See how buyers are engaging with your listing
Reach buyers through featured placements and editorial highlights
This level works best when your boat is ready to stand out—and you want to reach buyers who are actively comparing serious options.
You don’t need a perfect boat to sell successfully.
You need a clear one.
Buyers respond better to listings that:
Show real photos (not just beauty shots)
Explain what works—and what doesn’t
Acknowledge age, wear, and reality
Highlight care, not perfection
WalkTheDock is built around that philosophy. Honest listings build trust faster, shorten sales cycles, and reduce wasted showings.
We know selling a boat can feel personal.
That’s why WalkTheDock:
Protects your email address
Lets you choose how buyers contact you
Allows you to manage inquiries at your pace
You’re visible—but not exposed.
There’s no clock ticking the moment you list.
Many sellers start free, watch how buyers respond, and upgrade only if they want more visibility or better tools. You’ll see signals like:
Views
Saves
Buyer interest over time
When you upgrade, it’s because it helps—not because it’s required.
WalkTheDock isn’t built for volume listings or impulse buyers. It’s built for people who know boats—on both sides of the transaction.
If you want:
Better conversations
Fewer tire-kickers
More trust from the first message
And control over how your boat is presented
You’re in the right place.
Create your listing.
Tell your boat’s story.
Upgrade only if and when it helps.
Selling a boat doesn’t have to feel adversarial or opaque.
On WalkTheDock, it can feel like a straightforward conversation—between people who actually understand boats.
